Wedgwood-Museum-in-Barlaston-pic-by-Tom-Pennington-under-creative-commons

One of the questions that I am most frequently asked is how on earth I happened to be writing a book about an eighteenth-century scientist.

Colleagues tend not to be surprised that I am writing a book, as I have always written and published a great deal as part of my career in marketing. But friends and family who have known me since my school days will have witnessed a fundamental aversion to science, particularly biology (too gory) and chemistry (too smelly). I remember my science teacher as being very kind and patient, but cutting open worms and frogs and foul-stinking experiments could never capture my imagination. I hope the S in STEM is more inspiring these days.

On the other hand, history and languages had me in thrall. How could you not want to set sail with the explorers? Or imagine the thrill of inventing the steam engine or designing the first iron bridge and seeing it built? How wonderful to design an intricate piece of pottery and for it to come out of the kiln just as you had planned. I have always maintained an interest in industrial heritage and volunteered with the charity Arts & Business to help two industrial museums in the early 1990s, one of which was the Gladstone Pottery.

Luckily, my very first encounter with Nicholson was in my teens when my grandfather showed me the log book from Nicholson’s voyage to China on the Gatton in 1771. It was like having my own Marco Polo in the family.

This fact was buried deep in the recesses of my mind until around 2009 when I remembered Nicholson and his connection with Josiah Wedgwood, prompted by the Museum winning the Art Fund Prize as Museum of the Year and the financial failure of the Wedgwood business being much in the news. As this was all less than ten miles from my home, it seemed sensible to see if there might be any evidence of Nicholson’s employment by Wedgwood before the collection was dispersed – as was threatened at the time.

Sadly, I could find no employment contract or even payslips – but there was a wealth of correspondence between Nicholson and Josiah Wedgwood or his partner Thomas Bentley in regards to affairs of the agency in Amsterdam. Then later, between 1785 and 1787 Nicholson was secretary to Wedgwood at the General Chamber of Manufacturers of Great Britain (about which I will write another day).

I need to confess that it was some time before I learnt of Nicholson’s scientific works, and if my first encounter had been with anything to do with chemistry I would have backed right off.

But finding a direct connection to one of the heroes of marketing (Wedgwood is known as a father of modern marketing) and a major player in the industrial revolution - I was hooked and needed to know more.

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